School of Marketing & Management student,
Michelle Hasler, wins Austrade Export Award
11 December 2008
Michelle Hasler, who is currently enrolled in a Bachelor of Business Marketing via distance education at CSU won the prize for the best international marketing plan from a student in a NSW based university. The Austrade Export Plan Competition is open to all university students enrolled in an Australian tertiary institution. Students can submit either as individuals or as teams. Entrants prepare an export plan for an existing Australian business that produces goods or offers services with export potential, but has never exported.
Michelle’s plan analysed the viability of entry into the New Zealand marketplace as a first international venture for a small South Australian company Wellness & Lifestyles Australia which operates in the allied health industry. The preparation of an international marketing plan is a major requirement for study in the subject International Marketing which is a compulsory component of the Bachelor of Business Marketing.
According to Kath Attree, Lecturer in CSU’s School of Marketing & Management; Michelle undertook an enormous amount of research and prepared a very comprehensive and detailed plan. She thoroughly deserves the award.
On submitting the plan to Austrade, Michelle stated:
“Even if I don’t win the competition I have found the process very challenging and most of all it has proved a very valuable learning experience.
Hopefully one day I can put all these skills into practice.”
Congratulations Michelle.